Optimal Digital Marketing is a digital marketing agency that helps businesses get in front of target markets, convert more visitors into buyers, and automate repurchases and retention.
Our mission: We help great companies create tangible growth. This is our core purpose, what we have stood for, why we exist, and why we have come together to do what we could not do separately. This driving force motivates our team members to give everything they can every day.
At Optimal, we don't just talked about our core values – we lived and breathed them. These principles have made us unique and guided our decisions, particularly the tough ones. Our core values are where we invested our time, energy, and resources to build a better future together.
Employee's at Optimal are given autonomy to make decisions, have exciting advancement opportunities, and most importantly are valued and appreciated.
Optimal is a fully remote company with employees across the US. Our headquarters are in Appleton, WI.
Paid Media Specialists work closely with Growth Marketers to help achieve our clients' goals and drive growth. They are responsible for collaborating on the paid media strategy and implementing/optimizing the accounts assigned to them.
At Optimal, there are no “Wizard of Oz” roles. We're intentional about hiring professionals who are both technically proficient and equipped with strong customer relationship skills. And we continually invest in training to hone these skills. While this role does not directly manage clients, Paid Media Specialists are a key part of the strategy and execution of paid media work for clients. They assist Growth Marketers in strategic decisions, client discussions and reporting. Paid Media Specialists collaborate with Growth Marketers in a small-team environment. A small portion of there role is to assist the sales team with paid media audits.
You might also know this role by these titles:
We are seeking a candidate who has 3-5 years of digital marketing experience, with a minimum of 2 years in paid media. Additionally, the candidate should be aligned with our company's mission, values, and culture. They should also have experience, ranging from theoretical knowledge to expert execution, in many of the following areas:
Account audits