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We’re seeking a Senior Growth Marketer with 8 to 15 years of experience in both client management and digital marketing strategy to join our team. Growth Marketers at Optimal build and maintain strong relationships with a small portfolio of clients, serving as their primary point of communication. They collaborate closely with our talented cross-functional team to develop and implement digital marketing strategies while clearly communicating the value we deliver.
Senior Growth Marketers are exceptional communicators with a sharp eye for detail, strong project management skills, and a team-focused mindset. They embody our core values, approaching every decision and conversation with clarity, kindness, and a commitment to fostering success.
This role combines strategic leadership with select hands-on tactical execution, living our company’s purpose of driving tangible growth for great clients. They are skilled in driving qualified traffic, improving conversion rates, and delivering clients a strong ROI.
Optimal welcomes applicants with a range of experience and deep skill sets. We offer clear pathways for career progression and growth within the company.
Growth Marketers are responsible for cultivating and maintaining strong, long-term relationships. Growth Marketers do video calls with clients 1-2 times a month, provide a short weekly update via email, and prepare & present a monthly report or an annual business review. They serve as the primary point of contact for client inquiries, feedback, and communication. They may collaborate with other dedicated specialists on larger client accounts regarding tactical execution and ensuring strategic alignment.
Growth Marketers diagnose and identify the key factors that will drive a business forward and generate revenue. They may collaborate with our skilled cross-functional team to refine, enhance, present, and execute monthly and annual goals, creating effective digital marketing strategies customized to meet client objectives. They stay updated on industry trends, best practices, and emerging technologies to enhance marketing strategies. They can effectively communicate strategic decisions to clients.
Growth Marketers break down annual/monthly goals and objectives into milestones and weekly tasks. Strong project management skills allow them to communicate, delegate, keep things on track, and execute work. Ensure high-quality and timely delivery of all projects, campaigns, and deliverables. Currently, we use ClickUp for project management.
Our Growth Marketers are experts in understanding their client's goals, work expectations, and the strategies needed to achieve them. They have the autonomy to determine the best way to get work done for their clients by leading with intention. This includes not only shaping strategy but also executing it through hands-on implementation.
They actively perform work as outlined in their quarterly plans, leveraging both strategic insight and technical expertise to deliver results. Growth Marketers continuously educate themselves on their client’s primary areas of focus and apply their knowledge through direct execution—whether it’s building marketing emails, optimizing ad campaigns, or developing content. They collaborate with the right individuals to ensure high-expertise, high-value work is completed efficiently and effectively.