Optimal Digital Marketing is a digital marketing agency that helps businesses get in front of target markets, convert more visitors into buyers, and automate repurchases and retention.
Our mission: We help great companies create tangible growth. This is our core purpose, what we have stood for, why we exist, and why we have come together to do what we could not do separately. This driving force motivates our team members to give everything they can daily.
At Optimal, we don't just talk about our core values – we live and breathe them. These principles have made us unique and guided our decisions, particularly the tough ones. Our core values are where we invest our time, energy, and resources to build a better future together.
Employees at Optimal are given autonomy to make decisions, have exciting advancement opportunities, and most importantly are valued and appreciated.
Optimal is a fully remote company with employees across the US. Our headquarters are in Appleton, WI.
Growth Marketers build and maintain relationships with their small set of clients, serving as the primary point of communication with the clients. Growth Marketers work collaboratively with our talented cross-functional team to develop and implement digital marketing strategies and communicate our value to their clients.
Growth Marketers are excellent communicators, have a keen eye for detail, are strong project managers, and team team-focused. They are clear and kind in their words and actions and use our culture values to guide decisions and conversations.
Interested applicants with years of experience for both client management and digital marketing strategy ranging from 2 - 4 years are welcome to apply. Optimal has career progression opportunities for all roles at the company.
Growth Marketers are responsible for cultivating and maintaining strong, long-term relationships. Growth Marketers do video calls with clients 1-2 times a month, provide a short weekly update via email, and prepare & present a monthly report. They serve as the primary point of contact for client inquiries, feedback, and communication. They may collaborate with other dedicated team members on a client accounts regarding tactical execution, reporting, and client communication.
Growth Marketers diagnose and identify the key factors that will drive a business forward and generate revenue. They collaborate with our skilled cross-functional team to refine, enhance, present, and execute monthly and annual goals, creating effective digital marketing strategies customized to meet client objectives. They stay updated on industry trends, best practices, and emerging technologies to enhance marketing strategies.
Growth Marketers break down monthly goals/objectives into milestones and weekly tasks. Strong project management skills allow them to communicate, delegate, keep things on track, and execute work. Ensure timely and high-quality delivery of all projects, campaigns, and deliverables. Currently, we use click up for project management.