About Optimal


Optimal Digital Marketing is a results-driven agency with a simple goal: helping great companies create tangible growth. And when we say tangible, we mean it. Over the last three years, we've generated $131 million in attributed growth for our clients. Our moonshot? One billion dollars in real, measurable business impact.

Every company has values on their website. Most are just words on a wall (or these days, pixels on a screen). At Optimal, our values are the hard decisions we make every day. They're where we put our time, our energy, and yes, our money.

Here's what that looks like in practice: We trust our people to make important decisions. Not just small ones – real, meaningful choices that impact our clients and our future. We invest in growth opportunities that matter. And we make sure every person on our team knows their work matters. When we hire, we take our time. We're looking for people who don't just nod along with our values but live them. Because building a high-performing team isn't about collecting impressive resumes – it's about finding people who make everyone around them better.

We're a remote-first company, with our headquarters in Appleton, Wisconsin, and team members across the US. But location isn't what defines us. What defines us is how we work together to create exceptional results, no matter where we are.

Summary of Position


We’re seeking a Senior Growth Marketer with 8 – 15 years of experience in client management and digital marketing strategy to join our team. Growth Marketers at Optimal build and maintain strong relationships with a small portfolio of clients, serving as their primary point of communication. They collaborate closely with our talented cross-functional team to develop and implement digital marketing strategies while clearly communicating the value we deliver.

Senior Growth Marketers are exceptional communicators with a sharp eye for detail, strong project management skills, and a team-focused mindset. They embody our core values, approaching every decision and conversation with clarity, kindness, and a commitment to fostering success.

Optimal welcomes applicants with a range of experience and deep skill sets. We offer clear pathways for career progression and growth within the company.

Key Responsibilities


Client Management

Growth Marketers are responsible for cultivating and maintaining strong, long-term relationships. Growth Marketers do video calls with clients 1-2 times a month, provide a short weekly update via email, and prepare & present a monthly report or an annual business review. They serve as the primary point of contact for client inquiries, feedback, and communication. They may collaborate with other dedicated specialist on larger client accounts regarding tactical execution.

Strategy

Growth Marketers diagnose and identify the key factors that will drive a business forward and generate revenue. They may collaborate with our skilled cross-functional team to refine, enhance, present, and execute monthly and annual goals, creating effective digital marketing strategies customized to meet client objectives. They stay updated on industry trends, best practices, and emerging technologies to enhance marketing strategies. They can effectively communicate strategic decisions to clients.